Keep
New ad angle on TikTok is earning its spend.
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You built something good. Let's get it found.
We're Cedar Arrow. We run paid ads, search, App Store and organic growth for startups, and we do the work ourselves.
Cut
Broad Google campaign. Wrong audience.
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Next
Test a new App Store screenshot set.
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- MetaRunning
- TikTokTesting
- GoogleRunning
- Apple Search AdsNext
- App Store / Google listingTesting
- Reddit and AI answersTesting
- Creators and pressNext
- Screenshot set B vs Arunning
- Search Ads, exact match on category wordsrunning
- Reddit comment without the brand namereading results
What we do
You built the startup.We'll get it seen.
We connect to your real numbers, find what's actually bringing in users and customers, and tell you what to do next, before it's a problem.
- 01
Connect
We plug into your real numbers: ads, store, site.
- 02
Find
We find what's actually bringing in users.
- 03
Next
You get a short weekly read: keep, cut, try next.
Paid
Paid that pays for itself.
Meta, TikTok, Google and Apple Search Ads, run and read every week.
- MetaTesting
- GoogleTesting
- Apple Search AdsNext
- TikTokTesting
Keep what earns its spend. Cut what doesn't. Line up the next test.
Search
Found when people search.
Google search and the App Store: keywords, pages, listing, screenshots and reviews.
- Your startup
Illustrative. The words people already search, worked into the places they look.
Every startup growsin its own shape.
Plateau. Your growth flattened out. We start with your real numbers and the cheapest moves that could lift them.
A miss. Half of what we test doesn't work. We cut it fast and keep the half that does.
Compounding. Then we build the loop that keeps it going: referrals, creators, press, reviews, and showing up in AI answers.
Pick the one that sounds like you
What's stuck?
Growth is flat
What we'd try first:
Where's the startup right now?
Who we work with
We bring the rightpeople.
We run paid campaigns on Meta, TikTok, Google and Apple Search Ads. For Reddit and AI answers we work through a Reddit and AI-visibility platform. For sourcing we have a vetted pipeline we trust. If you need creators or press, we know people worth a call, and we're happy to make the intro.
What we run
- Meta adsCreative testing every week, budgets moved to what's working.
- Google adsSearch and App campaigns, set up so they count the right thing.
- Apple Search AdsExact-match keywords people already search, small budgets first.
- TikTok adsShort, native-feeling creative, tested fast.
- App Store growthTitle, keywords, screenshots and ratings.
- Landing pages and websitesPages that turn visitors into customers.
- Reddit and AI answersReal answers in the threads AI tools read.
- Tracking and dashboardsOne weekly read you can trust. You keep it.
- 01A plan built on your own numbers.
- 02The work, done by us, every week.
- 03Dashboards and tools you keep.